Launch phase
Launch qualifies partners, agrees the strategy, and turns referral potential into referral results.
By Derek Morgan
Published · Updated
The Launch phase qualifies partners through structured conversation, agrees how the partnership will work, and moves referral potential into referral results.
Design and Build create the standard. Launch applies it partner by partner. Alignment replaces the one-sided discovery call with a mutual qualification conversation. Strategy converts an aligned partnership into an agreed business case. Implementation is where introductions, opportunities and partner activity are tracked rather than assumed.
Launch is continuous rather than one and done. Every new partner repeats alignment, strategy and implementation. Referral results compound when the same structure is applied consistently rather than reinvented each time.
The three Launch modules are listed below with their definitions and links to the full module pages.
Modules in the Launch phase
Module 7. Alignment. WHO to actually build partnerships with
Alignment is a structured qualification conversation that establishes whether a partnership should proceed, deliberately replacing the one-sided discovery call with a mutual assessment.
Module 8. Strategy. HOW the partnership will work in market together
The Strategy module converts an aligned partnership into an agreed business case, with a defined opportunity, a proof of concept and expected outcomes both sides have committed to.
Module 9. Implementation. HOW to execute, build momentum, and scale results
Implementation is where the framework produces results or quietly stops, and it depends on introductions, opportunities and partner activity being tracked rather than assumed.
The Referral Marketing Formula
This phase is one of three in the Referral Marketing Formula™. The hub lists all nine modules, the glossary defines key terms, and each module page covers the frameworks and questions in full.
Using Refer2u
A phase is a sequence of decisions. Refer2u is where those decisions stay visible as you move from Design through Build into Launch with each partner.
Learn the framework on the Referral Marketing Formula hub. Put it to work in Refer2u.