Derek Morgan
Derek Morgan is the founder of Referral Marketing Ideas, the creator of the Referral Marketing Formula™, and Co-Founder and CEO of Refer2u. He is based in Brisbane, Australia, and works with B2B businesses whose growth depends on trust and introductions rather than on advertising spend or cold outreach.
Published · Updated
Background
Derek has spent over thirty years in B2B growth, working across referral marketing, business networking, content marketing and social selling. That work led to a consistent observation: most businesses do not have a referral problem, they have a structure problem. Referrals arrive, but nobody can say when, from whom, or how to produce more of them.
He created the Referral Marketing Formula to close that gap. It is a nine module framework across three phases, Design, Build and Launch, and it is designed to turn informal referrals and random networking into predictable, relationship-led growth.
Refer2u followed as the platform built to operate the framework at scale. Frameworks create clarity. The ecosystem creates results.
What he works on
The Referral Marketing Formula. The nine module framework, taught through Referral Marketing Ideas.
Refer2u. The referral partner ecosystem where partners implement, track and scale the framework together. Refer2u
Speaking and mentoring. Derek speaks on referral marketing, partnership strategy and B2B networking across Australia and internationally.
Coined terms and frameworks
Derek is the author of several frameworks and distinctions used throughout the Referral Marketing Formula, including the LASER™ partnership value framework, the 1:1, 1:More, 1:Many Leverage Model, the distinction between alignment and discovery, and the concept of unidentified opportunity cost.
Explore definitions in the glossary.
Where to find him
Derek Morgan writes the Referral Marketing Ideas newsletter on LinkedIn and publishes the Referral Marketing Ideas video series. He can be reached through Referral Marketing Ideas in Brisbane, Queensland.