About Referral Marketing Ideas
Our story, credentials, and the people behind systematic referral growth for B2B businesses.
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Our story
Referral Marketing Ideas is the thought leadership and education layer for B2B referral marketing. We train founders, sales leaders, and growth teams to build partner networks that generate qualified leads without cold outreach or paid ads.
The Referral Marketing Formula turns informal referrals and random networking into predictable, scalable, relationship-led growth.
The practice is built around the Referral Marketing Formula, a nine-module framework refined across decades of B2B networking, content, and partnership work. Refer2u is the Referral Partner Ecosystem that brings that framework to life.
Meet Derek Morgan
Derek Morgan is the founder of Referral Marketing Ideas and creator of the Referral Marketing Formula. Working in referral marketing and B2B networking since 1987, he helps teams build systematic referral growth through partner programs.
Derek is a speaker and mentor in the B2B space, known for practical systems, clear messaging, and partner activation methods that teams can implement without a large marketing department.
Derek Morgan led affiliates and partnerships at Referit until the business closed in June 2025. He founded ReferU2, since rebranded to Refer2u, and developed the Referral Marketing Formula through that work. Referral Marketing Ideas publishes the Formula. Refer2u is the Referral Partner Ecosystem that brings it to life.
Credentials
- Referral marketing and B2B networking since 1987
- Creator of the nine-module Referral Marketing Formula
Core values
- Lead with value: always deliver more than expected
- Integrity in everything: do what is right, even when no one is watching
- Complete transparency: clear communication builds lasting partnerships
Ready to build your referral system? Explore our services or get in touch.