About Referral Marketing Ideas

Our story

Referral Marketing Ideas helps B2B businesses turn unpredictable word-of-mouth into a repeatable referral system. We train founders, sales leaders, and growth teams to build partner networks that generate qualified leads without cold outreach or paid ads.

The practice is built around the Referral Marketing Formula, a nine-module framework refined across decades of B2B networking, content, and partnership work.

Meet Derek Morgan

Derek Morgan is the founder of Referral Marketing Ideas and creator of the Referral Marketing Formula. With more than 30 years in referral marketing and B2B networking, he has trained 500+ businesses and supported partner programs that have generated over $100M in referred revenue.

Derek is a speaker and mentor in the B2B space, known for practical systems, clear messaging, and partner activation methods that teams can implement without a large marketing department.

Credentials

• 30+ years in referral marketing and B2B networking
• 500+ businesses trained across multiple industries
• $100M+ in referred revenue generated through partner networks
• 95% partner activation rate across implemented programs
• Creator of the nine-module Referral Marketing Formula

Core values

• Lead with value: always deliver more than expected
• Integrity in everything: do what is right, even when no one is watching
• Complete transparency: clear communication builds lasting partnerships