Minimum viable partner program
A minimum viable partner program is the smallest complete partner program a business can operate well, built with one partner type before adding others.
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Glossary · MVPP
Why it matters
The common failure is starting with too much. A business designs referral partners, growth partners, resellers and affiliates simultaneously, builds four sets of materials, and operates none of them properly.
Complete matters more than comprehensive. A minimum viable partner program has one partner type, a defined value statement, working enablement materials and a way to track introductions. That is enough to produce results and enough to learn from.
Additional partner types are added when the existing one is demonstrably working, not when the plan says so.
Where it sits in the framework
RMF4, the first module of the Build phase, and the decision that determines the scope of everything built after it.
Defined in Partner Program Builder.